4D Communications
does the trick! ;-)
Spread the word! And lead in your markets!
There has always been the battle between PR and Marketing, regarding what’s more effective and where the budgets should go. To us, there is only communication, spreading the word. If this is done by purchasing space on a humungous video wall on Times Square or by sending a press release to your valued editorial contacts at your most important and relevant media outlest, regardless if it is social media or the high tower editorial offices at NYT, The Guardian, Vogue, GQ or the most nerdist tech blog.
The difference makes a proper startegy, the knowledge about the shifts and drifts a good stroy can and must take to be effective and last but not least good content in a relevant and appropriate, believable format. Regarding the vectors pointing into the 4 dimensional communications model … this is better sicussed in person :-)
And as mentioned on the main page here already, if you want to know more about the strategies and proceedings, just get in touch and talk to us: info@integrativeconcepts.net
Public Relations
Marketing
Advertising
- all on the same team
Wikipedia says: Public relations (PR) is the practice of managing the spread of information between an individual or an organization (such as a business, government agency, or a nonprofit organization) and the public. Public relations may include an organization or individual gaining exposure to their audiences using topics of public interest and news items that do not require direct payment.
This differentiates it from advertising as a form of marketing communications. Public relations is the idea of creating coverage for clients for free, rather than marketing or advertising. But now advertising is also a part of greater PR Activities.[3] An example of good public relations would be generating an article featuring a client, rather than paying for the client to be advertised next to the article.[4] The aim of public relations is to inform the public, prospective customers, investors, partners, employees, and other stakeholders and ultimately persuade them to maintain a positive or favorable view about the organization, its leadership, products, or political decisions. Public relations professionals typically work for PR and marketing firms, businesses and companies, government, and public officials as PIOs and nongovernmental organizations, and nonprofit organizations. Jobs central to public relations include account coordinator, account executive, account supervisor, and media relations manager.[5]
Making Headlines, creating cover stories, viral sensations, building brands and nurturing artist and influencer relations.