Artist // Influencer Relations - Brand Partnerships

In the past this has been about Endorsement: Giving artists free product or even pay them and print ads with them. Well, this is a thing of the past as this is more a „Yeah right, he/she gets stuff for free and for sure say it’s great!“ - meaning, the market does not believe so easily anymore.
Working with artists/ influencer is important thoug, as they are some of the best sources for relevant content to be utilised for telling your story, your brand's and products’ story.